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When you decide to open a site, a blog, an E-Commerce site, the first thing to do is definitely to buy a domain. But what exactly is a domain?

This question often, which for many may seem trivial, in reality is not, especially for those who enter the world of the web for the first time. In fact, those who are only now approaching this world need clarity in this sense. So for an informed choice, it is right to have clear ideas and know what is meant by domain and how to choose the right one for us.

So what is a domain?

So let’s try to actually understand what we are talking about …

A domain, to put it simply, is nothing more than the web address of your site. Basically it is a name consisting of numbers and letters, with which you can access the server where your site is housed.

Basically it is a unique address with which you can find and identify your website, such as

It therefore becomes essential to choose a domain that identifies your company and is able to make it recognized and remembered.

But there are different types of domains, such as first and second level domains. But what are the differences?

Top-level domains

A top-level domain is used to identify a specific geographic area or type of business.

  • In the case of a geographical area, we will talk about ccTLD (country code top-leve domain). This is the case with .it domains. eng .fr .es etc.
  • In the second case, we will talk about gTLD (Generic top-leve domain) and are those used for organizations and companies. For example the .com which is used to indicate commercial activities

Second level domains

The second level domain is instead linked to the name of your business / company and is essentially the name that is before the .it / .es / .fr etc.

and therefore in, the “sitename” part is the second level domain, while the “.it” is the first level domain

The choice of this domain is fundamental because it must be:

  • short
  • simple to remember
  • easy to write

Third level domains

However, there are also third-level domains, also known as subdomains, which identify a part of the domain itself.

For instance:


in this case “blog” represent a sort of in-depth analysis linked to the main domain.

How and where to buy a domain?

To register a domain you will need to contact specific companies that provide this type of service.

We also provide domain registration and transfer services, for more info contact us!

Once you have selected your domain provider, you will need to choose a name that is unique and you can easily see this. In fact, upon registration, the provider will tell you if the chosen domain is currently available or not.

Also there are some other features to consider:

  • the domain must be unique
  • it must consist of alphanumeric characters and dashes
  • there are no spaces
  • it would be good to enter a keyword


As you can see, the domain is nothing particularly difficult, neither to understand nor to register, but if you still have doubts, let us know in the comments.



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